Email + CRM = Boost Sales Productivity
Email is still one of the most common modes to communicate used by salespeople even today. While your customer records are in a CRM, and emails stored in a mail client, what your sales rep eventually get is a messy and fragmented system that gives absolutely no context about a customer’s needs at all.
The email management system in Freshsales gives you one place to access all your sales interactions, eliminating the need to switch between applications. By connecting your mailbox, the CRM filters out only your relevant customer emails and associates it to the lead or contact along with attachments, if any. You can quickly shoot out emails, receive emails and send emails in bulk to a larger group of customers, all from Freshsales.
Get notified on new emails
Most salespeople have the tendency to check their emails often so they don’t miss out on the important ones from potential prospects. But by doing that, they are wasting a lot of their productivity time.
With the best of both CRM and Email in Freshsales, you get real-time notifications on new emails so you can spend less time on your Inbox and more on increasing sales. Freshsales CRM filters out the emails that need your response, without having to swim through the cluttered inbox. What’s more, you can create and save your well-crafted emails as templates, and track their performance with open and click metrics.
Send mass sales campaigns without leaving the CRM
Don’t waste time sending follow-up emails to each and every contact in your list. Reach out to a large number of customers within seconds by sending out mass emails right from Freshsales. Choose to send a well-crafted email template or draft an email then and there. You can also give a personalized touch to your emails by adding placeholders.
Rich context for better, meaningful conversations
If your company uses multiple email addresses -- from marketing, support, customer success and sales -- to communicate with customers, you can bring all those emails inside Freshsales. With one place to access all your customer interactions, you have better context while interacting with them.
The email CRM automatically logs conversations to the relevant lead and contact record, allowing you better insights on the progress of the sale. The email management tool also have Email Tracking that tells you who has opened and clicked links on your email, when and how many times.