• Customer Event Tracking System

    Turn promising prospects into customers. Track their activities on your website and product.

Holistic view of customer interactions with your business

To build better customer relationships and close more deals, you need to understand your customers in-depth and make meaningful, relevant conversations. Freshsales event analytics software helps you elevate your sales conversations to a whole new level by tracking every little touchpoint -- sales interaction and engagement pattern on website, product and email -- in a chronological timeline view.

Customize events to track customer’s behavior on website, product and email

Track website and in-app activities with custom events

Create custom events to know what your prospects and customers do inside your website and product. See the pages that piqued their interest, the actions performed -- signups and downloads -- on each page, who is actively trailing your product, who has adopted a new feature and who is slipping away. Use these insights to plan your next best actions to move them up the sales ladder.

Track email opens and link clicks

See who is most interested in what you’re selling by finding out what happens after you send emails - whether it’s opened, clicked or bounced. Effectively engage with your best prospects by targeting the next set of email actions.

Learn more about tracking emails

Track email opens and link clicks sent from Freshsales

Advanced Lead Scoring

Score leads by their characteristics and behavior. Prioritise follow ups on those who are likely to turn, and those who require nurturing.

Behavior based filtering

Know engaged a prospect is with your company by filtering their activities based on the data collected by Freshsales.

Segment Integration

If you use Segment to track website and in-app activities, you can easily push your leads’ and contacts’ events into Freshsales.

Over 3000 Happy Customers

  • "With the Freshdesk Integration, Freshsales has taken the sales side of our business a step forward. My support staff can see a full picture of a customer - deals, customer details and activities. It has both sides of our business talking again!"
    Craig Mclaughlin
    Manager, Enterprise Software Solutions at Open Office (APAC)
  • "Our salespeople used to spend a lot of time before the call to analyze the prospect's need and behaviour using multiple sources. Today Freshsales provides all those insights in a single screen enabling us to move quickly and close deals easier."
    Pradeep K
    Founder & COO, Niyati Technologies Pvt. Ltd.
  • "For the past several years, it's been difficult to get our sales team to use our clumsy, difficult to understand CRM (myself included). In less than an hour, I had all of our leads imported and the system figured out. It actually makes sales fun again."
    Julie Brant Simbro
    Managing Partner of ACE Mystery Shopping