A better CRM
At this point we realized that there had to be a better way to do this. Sales teams should not need a CRM and four other tools to drive sales. With our expertise in building easy-to-use business software, we decided to build a CRM of our own.
In addition to building all of the basics, we integrated phone and email into it so that sales reps can manage conversations from one place. Along with that we built event tracking into it the system so that sales reps could see what users were doing on their website or product.
Finally, we made it really easy to use and affordable for businesses of all sizes. After all, it was going to be a product from Freshdesk and it had to hold true to our values. We decided to call it Freshsales...